Posts Tagged ‘pitch’

Putting the Pitch in the Palm of Your Hande

August 15, 2015

New York Times, Thursday, July 30, 2015

PERSONAL TECH

Putting the Pitch in the Palm of Your Hand, by Kit Eaton ”

“Getting a leg up on the world of soccer with apps that deliver updates, opinions and diversions.”

Pitch here is a noun.  In the previous posting pitch is a verb: “I am woman, hear me pitch.”   The word pitch is from baseball in the U.S. and means to throw a baseball or describe a pitch.  The idiomatic form of pitch is advertising.

 

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Pitches/pitchman

August 13, 2015

The New York Times, July 24, 2015

Weekend Arts

I am Woman, Hear Me Pitch, by Mike Hale

“As Caitlyn Jener continues to live out her well-documented gender transition, there’s one area in which she has returned to her heyday as Bruce Jenner, Olympic champion.  Once again she’s a polished, effective pitch-woman, selling acceptance and transgender pride as capably as she once sold breakfast cereal.”

Pitches From Heaven

October 8, 2014

Hemisphere Magazine, August 2014

Pitches from Heaven, by Cristina Rouvalis

“The Wright brothers may have been first in aviation but there are plenty of celebrities who fly just as high when it comes to marketing from beyond the grave”

The Wright Family Foundation markets and Aviation Brothers USA will launch a website, Aviation Cool, which will market (pitch)bomber jackets, sunglasses and other products.

Other deceased persons who are used successfully by marketers are Michael Jackson, Humphrey Bogart, Louis Armstrong and James Cagney.

In baseball, the pitcher pitches (verb) the ball;  marketers make sales pitches (noun).

With Twitter’s IPO, Life’s a Pitch

October 28, 2013

Wall Street Journal, Saturday/Sunday, October 19-20

HEARD ON THE STREET, Financial Analysis & Commentary

With Twitter’s IPO, Life’s a Pitch, by Miriam Gottfried

&

The New York Times, Monday, October 28, 2013

Twitter Prepares to Feed New Hunger for I.P.O.’s, by Michael J. de la Merced and David Gelles

“…As Twitter this week begins an eight-city road show to pitch its stock sale to big institutional shareholders like Fidelity, Blackrock and Legg Mason, it will be entering one of the strongest markets for I.P.O.’s in three, years, especially in the United States.  Despite Facebook’s initial stumble in its market debut in May 2012, investors have shown a growing appetite for initial offerings, eager to take risks in hopes of big rewards when newly public companies’ stocks rise…”

One pitches a ball in games.  Here the ball to be pitched is Twitter’s stock.  For more information about the sport, baseball, and pitchers and pitching, go to http://www.sportsidioms.com, and click on “B” for baseball.

Pitching Products

June 22, 2013

The New York Times, Thursday, June 20 2013

A SPECIAL SECTION ON BIG DATA: BITS

PITCHING PRODUCTS, by Tanzina Vega

“Ads following you on the Web feel as old as ‘Mad Men.’  But now advertisers are stepping up their game… 

New Ways Marketers are manipulating data:  Not just as ad for a car, but one you may not have known you wanted….Online marketing companies are already focusing on the next generation of targeted advertising–one that collects and analyzes vast streams of data from social media, credit card histories and Web habits…

‘If I have three different cars, how do I launch them to the right audience?’ Mr Hagedorn (the chief executive of Annalect, a data marketing company) asked.  In milliseconds, fast technologies can determine whether a person is in the market for a new car or has bought a car recently, yielding different types of ads…”

Advertisers pitch products as does Hollywood movies.  Baseball pitchers pitch balls.

 

The Game: Saturday/Sunday Wall Street Journal

September 26, 2012

A few headlines in WSJ (The Wall Street Journal) of last weekend:  Saturday/Sunday, September 22-23, 2012

On the “CAMPAIGN JOURNAL PAGE:”  Debates Already Take Center Stage,  by Laura Meckler

Obama Team talks Up Romney’s Prowess, while Challenge’s Campaign Looks for a Game Change

There are two idioms in these headlines:  Center Stage and Game Change, the first a theater metaphor for being the actor in the center.  In this case it refers to presidential debates.  The second refers to Governor Romney and advisors hope for “the debates to shake up the race,” or a “game change.”

On the U.S. NEWS page:  “Seniors Are Cool to Ryan’s Pitch,” by Colleen McCain Nelson

Vice-Presidential candidate Paul Ryan spoke to a group of retirees in New Orleans about revising Medicare and repealing the “president’s health-care law.”  According to this article, the group of senior citizens were “cool” to Mr. Ryan.  They did not like his “pitch” or argument.  It is baseball season and in that sense Mr. Ryan was the pitcher, but his pitch or pitches did not go over center plate.  I guess he got a walk.

SPORTS:  GOLF JOURNAL, by Molly Baker

HOW MOM PLAYS THE GAME

A Suburban Mother Who Worried That Golf was ‘Dad’s Thing’ Gets a Surprising Education

In this article the mother learns how to play golf rather successfully with her family.   “Game” here refers to an actual sports game, the game of golf.

The Playing Field Is A Boardroom

February 11, 2012

THE NEW YORK TIMES BUSINESS FRIDAY FEBRUARY 10, 2012

DEALBOOK

For This College Sport, the Playing Field Is a Boardroom, by KEVIN ROOSE

At the first Wall Street Training Valuation Case Competition, the Tulane/Shanghai team won first place.  They pitched a 3.2 billion aquisition of RPC, an energy services company by Chesapeake Energy Corporation.  

This article has a clever title comparing a corporate boardroom to a playing field with teams.  There is a baseball term is the second sentence in this post, “pitch.”   A pitcher pitches a ball, but this team pitched an idea for a takeover.  

 

VERLANDER MAKES PITCH TO WIN MVP

November 28, 2011

Wall Street Journal, Monday, November 21, 2011

SPORTS: The Count

“Much like the way Justin Verlander dominated hitters this past season, the Detroit Tigers ace was the clear standout in American League Cy Young Award voting.  Verlander became the 22nd pitcher to win the award unanimously, and is considered one of the favorites to take home the AL MVP (American League Most Valuable Player) award Monday.  But recent history suggests it’s unlikely he’ll win a second trophy.”

There are three idioms here: the title or the count:  the count in baseball is in balls or strikes:  4 balls and the hitter walks to first base; 3 strikes and he is out.  ace (a card games’ term for the highest card) and pitch from  baseball or cricket.  In this article, Verlander is waiting for the count or the opinion of the voters.  Verlander pitches aces and he is an ace, because he is the best.  To pitch a ball is to throw a ball, but the term is used in many metaphorical ways.  Hollywood writers pitch an idea for a movie script.  Business people pitch business ideas.

For more information for the ways baseball terms and gambling and card game terms are used as idioms or metaphorically please see http://www.sports idioms.com.  I put the idioms in italic for easier reference.

Enough With The Pitch. What’s the Concept?

January 4, 2011

The New York Times, Sunday, December 26, 2010

SOAPBOX

SCENE STEALER, BY Michael Cieply

Enough With The Pitch. What’s the Concept?

L.A.

Winston J. Perez is the “guru of ‘Concept Modeling”.  He believes that, as the headline intimates, that the underlying concept of an idea is as important as the idea, or “the pitch” of the idea to Hollywood businesses and screenwriters.

Pitching ideas is integral to Hollywood.    Ideas for movies are thrown out all the time.  Ideas for marketing and advertising are also pitched before management accepts them.   In sports, a pitch is what a pitcher throws to the batter in baseball and cricket. There is a pitch in soccer, but it is on the field.