Is Qualcomm’s Playbook Changing?

New York Times, BUSINESS

Thursday, July 20, 2015

As Income Drops, Qualcomm Announces Job and Spending Cuts, by Quentin Hardy

SAN FRANCISCO–“Qualcomm had one of the best playbooks in tech, but it looks like the game is changing.

The semiconductor designer and maker helped develop much of the technology used in mobile communications, particularly smart phones. With a market capitalization of $100 billion, over the last 15 years it became the world’s third-largest chip company in terms of revenue.

Little of that was on display Wednesday, when Qualcomm reported loser earnings, and under pressure from Wall Street, announced it would cut about 15 percent of its staff, or somewhere between 4.500 t0 5,000 people.

Spending will be reduced by 1.4 billion…”

Playbooks are corporate or team strategies.

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