Tom Brady as a Pitchman

New York Times, Thursday, August 8, 2015

UNBUTTONED, by Vanessa Friedman

Taking Stock of Tom Brady

“Amid Deflatgate, the quarterback’s image as been tarnished.  But how much will it matter?”

“Whatever happens, there’s another potential for upside: Given the style world’s penchant for the reinvention of high name value, morally challenged stars, it’s possible his (Brady’s) current situation could actually make him more interesting as a pitchman to this particular sector (the fashion world), rather than less.  Fashion does like a bit of black, after all.

The term pitchman is used for ad men and for carnival hustlers.  Tom Brady promotes products, as well as most famous athletes.

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