A New Music Service from Apple Is Swimming Upstream

Swimming Upstream

New York Times, Thursday, June 4, 2015

Business Day:

New Service from Apple is Expected to Challenge Spotify, but the Market is Crowded Already, by Ben Sisario

“When it comes to streaming music, is Apple arriving too late or right on time?

The music industry is pondering that question as Apple prepares for an event in San Francisco on Monday at which it is expected to announce the most sweeping changes to its music offerings since it introduced the ITunes store 12 years ago and revolutionized the way songs were bought an sold.

The new features will include a subscription to compete with Spotify, as well as updates to the iTunes Radio Service that will go up against both Pandora and traditional broadcasters, according to people briefed on the company’s plans, who spoke on condition of anonymity.

Yet Apple will be entering a market where others, including Spotify, Deezer and Rhapsody have already taken root among some of the most active music consumers…

‘Apple is not too late, but they are certainly playing catch-up,’ said Jan Dawson, an independent technology analyst for Jackdaw Research.

A slam-dunk success is by no means guaranteed for Apple, whose other music projects in recent years have turned in mixed results…”

A slam-dunk is an easy two point shot if the player can jump high enough to slam the ball into the basket from above the rim.

Swimming upstream is more difficult than floating downstream because one is swimming against the flow of the stream.

Two great idioms in one article helping the reader get the message.










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