Pitches From Heaven

Hemisphere Magazine, August 2014

Pitches from Heaven, by Cristina Rouvalis

“The Wright brothers may have been first in aviation but there are plenty of celebrities who fly just as high when it comes to marketing from beyond the grave”

The Wright Family Foundation markets and Aviation Brothers USA will launch a website, Aviation Cool, which will market (pitch)bomber jackets, sunglasses and other products.

Other deceased persons who are used successfully by marketers are Michael Jackson, Humphrey Bogart, Louis Armstrong and James Cagney.

In baseball, the pitcher pitches (verb) the ball;  marketers make sales pitches (noun).


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