“Checkmate” in Vegas

The New York Times, Thursday, August 28, 2014

THE ARTS

BOOKS OF THE TIMES, by Janet Maslin

This is a review of the book: Leaving Money and Privacy on the Table:  “What Stays in Vegas: The World of Personal Data–Lifeblood of Big Business–and the End of Privacy as We Know It, by Adam Tanner”

Casinos like Caesars know a lot about their best customers.

The “biggest issue this book addresses is how and when that information  should be used.

A lot of  “What Stays in Vegas” is about the data digging or online advertising outfits that might sell Caesars information about its customers. These businesses span a wide spectrum, from super-sleazy to merely profit motivated.  At the ‘creepy’ end of things..are blackmail sites like Instant Checkmate, which has sent out messages like this: RISK ALERT:Very Negative Information Was Added to Your Online File…”

Checkmate is a game position in chess where the king is threatened with capture and there is no way to remove the threat. Checkmating the opponent wins the game.  (Edited from Wikipedia.)

Advertisements

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: