“Checkmate” in Vegas

The New York Times, Thursday, August 28, 2014


BOOKS OF THE TIMES, by Janet Maslin

This is a review of the book: Leaving Money and Privacy on the Table:  “What Stays in Vegas: The World of Personal Data–Lifeblood of Big Business–and the End of Privacy as We Know It, by Adam Tanner”

Casinos like Caesars know a lot about their best customers.

The “biggest issue this book addresses is how and when that information  should be used.

A lot of  “What Stays in Vegas” is about the data digging or online advertising outfits that might sell Caesars information about its customers. These businesses span a wide spectrum, from super-sleazy to merely profit motivated.  At the ‘creepy’ end of things..are blackmail sites like Instant Checkmate, which has sent out messages like this: RISK ALERT:Very Negative Information Was Added to Your Online File…”

Checkmate is a game position in chess where the king is threatened with capture and there is no way to remove the threat. Checkmating the opponent wins the game.  (Edited from Wikipedia.)



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