“Yahoo Rolls The Dice ON TV”

The New York Times, Monday, April 14, 2014

Business Day:  The Media Equation

Yahoo Rolls The Dice On TV, by David Carr

“Yahoo, a company that seems like a permanent adolescent in search of an identity, is about to try a new persona: high-quality television programmer.

According to the Wall STreet Journal, the company’s chief executive, Marissa Mayer, is ‘looking for series that are ready to launch and don’t require a lot of development.’

Well, aren’t we all?

At a time when the culture is addicted to high-end television narratives, Yahoo wants in on the action, partly because while its site may have (flat) traffic–700 million global visits a month–and (declining revenue), it has zero cachet and no discernible way forward…”

Rolling the dice is a gambling idiom. Yahoo is taking a chance.  (I highlight the idiom.)

 

 

 

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