Outrage at Sexist Remarks Helps Raise Funds

 The New York Times, Friday, February 28,

Outrage Over Sexist Remarks Turns Into a Fund-Raising Tool, by Amy Chozick

In 2012, donations to the Obama re-election campaign increased after some of the remarks against women were publicized: Todd Aiken’s  remark, “legitimate rape,” and, later, his comparison of his opponent, Claire McCaskill, to a dog playing “fetch” in Washington.

“It comes down to your ability to not just, ride the wave, but create the wave,” said Marie Danzig, deputy digital director for Mr. Obama’s 2012 campaign and head of creative and delivery at Blue state Digital, which works with Emily’s List (the political action committee that backs female candidates).”

Ride the wave is a surfing idiom.

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