Here’s the Pitch

The New York Times, Monday, August 19, 2013

Sports Monday

Here’s the Pitch, by Richard Sandomir

“Phelps painted the corner,’ the Yankees radio announcer said, describing a strikeout pitch.  ‘Painting at the corners is sponsored by CertaPro Painters.  Because painting is personal.’

That, baseball fans, is called a drop-in in advertising parlance.  Drop-ins have proliferated in recent years as radio stations have tried to offset the rising costs of broadcast rights…”

Here’s the Pitch uses a sports metaphor for the title of this article about ads in sports radio.  Of course, the pitch is used a lot in advertising to “pitch” an ad campaign, in business for the same reason, and now about ads in sports radio.  The metaphor gives the reader a good lead-in to the topic.

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