Pitching Products

The New York Times, Thursday, June 20 2013

A SPECIAL SECTION ON BIG DATA: BITS

PITCHING PRODUCTS, by Tanzina Vega

“Ads following you on the Web feel as old as ‘Mad Men.’  But now advertisers are stepping up their game… 

New Ways Marketers are manipulating data:  Not just as ad for a car, but one you may not have known you wanted….Online marketing companies are already focusing on the next generation of targeted advertising–one that collects and analyzes vast streams of data from social media, credit card histories and Web habits…

‘If I have three different cars, how do I launch them to the right audience?’ Mr Hagedorn (the chief executive of Annalect, a data marketing company) asked.  In milliseconds, fast technologies can determine whether a person is in the market for a new car or has bought a car recently, yielding different types of ads…”

Advertisers pitch products as does Hollywood movies.  Baseball pitchers pitch balls.

 

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