McDonald’s, Feeling Heat in Europe, Serves Up Deals

THE WALL STREET JOURNAL, Wednesday, October 10, 2012

McDonald’s Feeling Heat in Europe, Serves Up Deals, by Julie Jargon and Laura Stevens 

“Worried that cash-strapped European consumers will say “adieu” or auf Wiedersehen,” McDonald’s Corp. is offering coupons and meal deals in Germany, France and neighboring countries as it tries to stabilize its largest market.”

A dealer deals(verb) out the cards to the players.  A deal (noun) describes the completed dealing.  Deals can be negotiated agreements between businesses, as well as between people.  In the above case, McDonald’s has a promotion or “deal” for potential customers.  McDonald’s is offering coupons for buy-one-get-one-free Big Macs and Chicken McNuggets and McDeals.

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