Raising the Bar on Real Estate

The Wall Street Journal, Saturday/Sunday, September 29-30, 2012

Advertisement:  Dow Jones & Company, Inc. (Wall Street Journal)

October 5, 2012

We’re raising the bar on real estate.”  (picture of a lovely “upscale” property).  

Raising the bar is a metaphor from track and field events, particularly the high jump, but, also, hurdles, and horse contests.  The implication of the advertisement is that higher is better.  One has to compete to win and the bars keep getting higher.

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