For NBA, Advertisers No More a Slam Dunk

It’s the season to be jolly and the season for basketball to start in the U.S.  Slam-dunk is a basketball term for an easy score.

The Wall Street Journal, Monday, December 12, 2011

MEDIA & MARKETING

For NBA, Advertisers No More a Slam Dunk, by Kevin Clark and Suzanne Vranica

It’s going to be hard for the NBA (National Basketball Association) to round up advertisers according to this article.

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