Enough With The Pitch. What’s the Concept?

The New York Times, Sunday, December 26, 2010

SOAPBOX

SCENE STEALER, BY Michael Cieply

Enough With The Pitch. What’s the Concept?

L.A.

Winston J. Perez is the “guru of ‘Concept Modeling”.  He believes that, as the headline intimates, that the underlying concept of an idea is as important as the idea, or “the pitch” of the idea to Hollywood businesses and screenwriters.

Pitching ideas is integral to Hollywood.    Ideas for movies are thrown out all the time.  Ideas for marketing and advertising are also pitched before management accepts them.   In sports, a pitch is what a pitcher throws to the batter in baseball and cricket. There is a pitch in soccer, but it is on the field.

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