Fed Ex Rides Demand Wave

Wall Street Journal, Tuesday, July 27, 2010, by Bob Sechler:  MARKETPLACE

…”FedEx raised its earnings forecast 21% for its fiscal first quarter ending Aug.31, citing an unexpectedly strong performance by its premium international delivery service.”

The title of this article about FedEx, “a package-delivery giant”, uses a surfing metaphor to highlight the company’s performance related to consumer demand.  Surfers ride waves, but FedEx rides a “demand wave”.



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