Archive for August, 2010

DirecTV Plays Offense

August 26, 2010

The Wall Street Journal, Thursday, July 29, 2010: MARKET PLACE

DirecTV Plays Offense With NFL Ads

Satellite Provider Will Kick Off $100 Million Marketing Blitz to Boost Its Sunday Program Package

DirecTV  Group Inc.  is launching its biggest advertising campaign yet for its marquee properry, NFL (National Football League) Sunday Ticket…

This Wall Street headline and sub-headline uses three sports metaphors or idioms: to play offense is a general sports idiom used by many sports; to kick off is used in football when a team is turning over the ball to the opposing team; a blitz (from the German term blitzkrieg) is used by the defending team’s men to rush the quarterback, who has the ball.


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Time to Bat

August 24, 2010

“Carrier”, PBS (Public Broadcasting System), 8/15/10

“It’s just not our time to be up to bat.” This program was about an American aircraft carrier in the Middle East whose job was to supply air support for troops in Iraq.  During an interview,  one of the guys made the above comment about aircraft releasing bombs.

Up to bat” is an American term used in baseball, and an English and Commonwealth term used in cricket when an offensive player goes to the plate to “bat” the ball.

FedEx Rides Demand Wave

August 20, 2010

Wall Street Journal, Tuesday, July 27, 2010:  FedEx Rides Demand Wave, by Bob Sechler:

“FedEx raised its earnings forecast 21% for its fiscal first quarter ending Aug.31,…”

Riding a wave is primarily a surfing term.  In this case, FedEx’s service, shipping goods, was in demand by consumers.

Stanley Druckenmiller Decides to Punt: Soro’s Ex-Manager to Close Shop

August 20, 2010

Stanley Druckenmiller Decides to Punt

MONEY & INVESTING: The Wall Street Journal, Thursday,  August 19, 2010, By Jenny Strasburg and Mark Gongloff:

“Billionaire investor Stanley Druckenmiller told clients he is ending a 30-year run as one of the industry’s most successful hedge-fund managers … The 57-year old fund boss…will still have some $8 billion to invest himself and divy (divide) up among portfolio managers currently working for him, say people familiar with the firm (Duquesne Capital Management).”

Punting (to punt) is a football term. A team punts (kicks the ball to the opposing team)  during a “4th down” of a football game.  (See alphabitized list in http://www.sportsidioms.com:  “to kick the ball to the opposing team, usually on the fourth down, when the ball needs to be turned over to the opposing team.”)

Fed Ex Rides Demand Wave

August 16, 2010

Wall Street Journal, Tuesday, July 27, 2010, by Bob Sechler:  MARKETPLACE

…”FedEx raised its earnings forecast 21% for its fiscal first quarter ending Aug.31, citing an unexpectedly strong performance by its premium international delivery service.”

The title of this article about FedEx, “a package-delivery giant”, uses a surfing metaphor to highlight the company’s performance related to consumer demand.  Surfers ride waves, but FedEx rides a “demand wave”.